Behaviour Design for Business

Your people.
Your rules. Playing your game.

We design behavioural games that make your employees do exactly what your business needs — and love doing it. Proven ROI. Enterprise-grade.

+35%
Revenue increase in real deployments
+8%
Gross margin improvement
€380k
New revenue from a passive CCC team

Pick a game.
Subscribe. Go live in days.

No lengthy implementations. Choose the game that matches your challenge, connect it to your team, and start seeing behaviour change within the first week. Customisation options are available depending on your package.

01
Choose your game
Sales performance, platform adoption, or data governance — each challenge has a purpose-built game ready to deploy. No setup from scratch.
02
Subscribe and go live
Subscription access. No integration projects. Onboarding is included. Your team is playing within a week of sign-up.
03
We support every step
From onboarding to results. If your situation calls for something specific, our team is there for you — without turning it into a project.

Three product families.
Multiple games. One platform.

Purpose-built for the three behaviour challenges that cost enterprises the most: poor sales performance, low platform adoption, and data governance that nobody follows.

Data Governance
DataQuest
Turn data quality into a competitive game

DataQuest transforms data governance from a compliance burden into an engaging team challenge. Chief Data Officers use it to drive adoption of data standards, improve data quality for AI and analytics, and create accountability across the organisation — without the usual resistance.

  • Organisational data maturity assessment
  • Project Gate risk scoring for new initiatives
  • Gamified adoption of data platforms and standards
  • Real-time dashboards for CDOs and data leaders
Request a Demo View Pricing →
Who it's for

Chief Data Officers and data leaders at mid-to-large enterprises who need to scale data governance practices, improve data quality for AI and analytics, and drive platform adoption across large teams — without relying on mandates alone.

How it works

DataQuest has two modes: an Organisational Assessment that benchmarks your data maturity across governance domains, and a Project Gate that scores new initiatives for data risk before they launch.

The problem it solves
"We have a data governance framework. Nobody follows it." That gap between policy and practice is what DataQuest closes — not through training or enforcement, but through game mechanics that make compliance the path of least resistance and highest reward.
Delivery model

SaaS subscription. Onboarding included. Enterprise pricing available. Contact us for pricing →

You'll recognise your situation

You have a data governance framework — adoption is low. An AI or analytics initiative is underway. Multiple teams or geographies need to align on data quality. Procurement or the board is asking about data risk.

Sales Performance
Sales Game
Make your sales team compete like champions

Sales Game is a proven corporate game engine that drives product mix diversification, increases revenue across your sales network, and opens new client segments — using competition mechanics that sales teams actually want to participate in.

  • Team-based competition across branches and offices
  • Configurable product mix and scoring weights
  • Transparent leaderboards and reward management
  • Proven: +35% revenue increase in 6 months
Available game formats
Championship SeasonSales teams
Football-themed league — offices or regions compete across a full season.
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Grand Prix SeasonSales teams
Racing-themed format — speed and velocity rewarded. Best for short sprints.
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Continental CupCCC & passive teams
Football-themed knockout format — drives upsell and cross-sell in service teams.
Request a Demo
Who it's for

Sales and marketing leaders managing multiple branches, offices, or distribution channels who need to improve product mix, open new client segments, or reignite competitiveness in a sales network that has gone stale.

How it works

Teams are formed across your sales network. Products are assigned point values — higher for strategic items you want to push, lower for commodities. Teams compete over a defined period. Live leaderboards, automated scoring, and a managed rewards programme keep energy high throughout.

Proven result
In a 6-month deployment with a large distribution company, Sales Game drove a +35% revenue increase on participating products and an +8% gross margin improvement — on a revenue base of R$100M. Total prize pool: R$100,000. ROI: 350x.
Delivery model

Subscription. Includes game rules configuration, platform setup, and results reporting. Pricing based on team size, game format, and duration. Contact us for a quote →

You'll recognise your situation

Your sales team defaults to the same products. Strategic items sit in the catalogue but never get sold. Offices are competing informally already — but there's no structure to it. You've tried training. You need a different lever.

Platform Adoption
Adoption Game
Turn platform behaviours into a race worth winning

When your organisation invests in a new platform, tool, or process — and nobody uses it — the Adoption Game fixes that. We convert the specific digital behaviours you need (logins, clicks, data entry, CRM updates) into game mechanics that make adoption the natural, motivated choice.

  • Behaviour-to-metric mapping across any platform or system
  • Custom game themes tied to your culture or moment
  • Real-time leaderboards and progress tracking
  • Proven pilot: Brazil #1 in South America, 2nd in the world for 3 consecutive weeks
Request a Demo
Who it's for

Digital transformation leaders, CIOs, COOs, and platform owners who have invested in new tools, systems, or processes and are watching adoption numbers stay stubbornly low despite training and mandates.

How it works

We map the exact digital behaviours your platform needs: logins, uploads, clicks, data entry, meetings. Each behaviour becomes a game action with points and speed. Teams compete. The platform gets used.

Proven result
A major sales enablement platform investment sat largely unused. A 3-month Adoption Game pilot in Brazil drove the country to #1 in platform adoption across all of South America — and 2nd in the world for 3 consecutive weeks.
Works with any platform

CRM, ERP, sales enablement, data platforms, HR tools, productivity suites. If a behaviour can be measured, it can become a game action. We design around your existing stack.

You'll recognise your situation

A platform was rolled out with a major investment. Adoption is stuck. Teams know how to use it — they just don't. Training and mandates haven't moved the needle. You need behaviour change, not another training session.

Real games.
Real numbers.

Four deployments. Three industries. Consistent results.

Multinational — Industrial Automation & Energy, Brazil
10 sales offices · 6 months · Sales Game · Championship Season
Sales Performance
+35%
Revenue increase
+8%
Gross margin improvement
6mo
Time to result
10
Sales offices competing

Sales reps were acting as order-takers, ignoring complex and configurable products — the most profitable part of the portfolio. With VP buy-in and a Championship Season competition, gamer2business designed a team-based game across 10 offices where complex products scored higher. Clear rules, strong rewards (international trips for the winning team), and real-time leaderboards transformed the sales culture. In 6 months: +35% revenue, +8% gross margin.

Same Company — Second Season, Brazil
10 sales offices · 8 months · Sales Game · Grand Prix Season
Speed & Revenue
+30%
Additional revenue growth*
+5%
Margin improvement*
8mo
Duration
2nd
Consecutive season

Following the success of the first game, the same team returned for a second season — this time focused on speed of sales, not just mix. gamer2business redesigned the mechanics around a Grand Prix Season competition, rewarding velocity and time-to-close. The game built on the competitive culture already established, adding 30% more revenue growth on top of the already-elevated baseline. *Numbers to be confirmed.

Multinational — Industrial Automation, South America
Brazil pilot · 3 months · Platform Adoption Game · Sprint Circuit
Platform Adoption
#1
In South America adoption
#2
In the world (3 weeks)
3mo
Pilot duration
4
Behaviour metrics tracked

During COVID, the company invested in a major sales enablement platform for online selling. The problem: reps weren't logging in. gamer2business designed a Sprint Circuit where each sales rep raced across 4 rounds. Platform behaviours became race speed: logins, clicks, downloads, meetings in the platform, and CRM contacts all counted. Three months into the Brazil pilot, the country ranked #1 across all of South America — and 2nd in the world for 3 consecutive weeks.

Multinational — Customer Care Center, Europe
CCC team · 8 months · Sales Game · Continental Cup
Revenue Generation
€380k
New business generated
€0
Baseline (before game)
8mo
Duration
100%
Incremental revenue

The Customer Care Center was a passive cost centre — agents handled inbound issues but never sold. The company wanted to monetise those touchpoints without compromising service quality. gamer2business deployed a Continental Cup competition within the CCC, gamifying upsell and cross-sell actions during customer service calls. In 8 months, the team generated €380,000 in entirely new business — revenue that simply didn't exist before the game began.

Built for leaders
who drive change

📊
Chief Data Officer
Struggling to get teams to follow data standards, adopt new platforms, or maintain quality for AI initiatives.
🏆
Sales & Marketing Leader
Sales teams always defaulting to the same products. Low product mix. Underperforming offices. Need a new lever.
⚙️
Head of Operations
Processes designed but not followed. New systems adopted in theory but ignored in practice. Change management failing.
🔄
Digital Transformation Lead
Platform rolled out, but adoption is stuck at 30%. The technology works — the behaviour change doesn't.
🎧
Customer Care Leader
A team with thousands of daily customer touchpoints that is treated as a cost centre. Untapped revenue potential sitting in every call.

Let's talk about
your challenge

We work with mid-size to large enterprises across Europe and Latin America. If your team is struggling with adoption, engagement, or performance — we'd like to hear about it.

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Barcelona, Spain · São Paulo, Brasil