We design behavioural games that make your employees do exactly what your business needs — and love doing it.
We believe every person at work has a version of themselves they haven't yet been given the conditions to show. The problem isn't the people — it's the arena. Most workplaces lack what human beings need to give their best: clear rules, fair competition, visible progress, and rewards that mean something. When those conditions exist, people don't need to be managed — they rise.
We started from human nature, not from business process. We asked: what makes a person want to give everything they have? Then we engineered the conditions that produce that state — consistently, measurably, and without friction. The result is a set of proven games, refined through real deployments, that organisations simply plug into their teams.
Gamer2Business builds and runs subscription-based behaviour design games for organisations — turning real work into structured competition, and ordinary teams into people who surprise even themselves.
No lengthy implementations. Choose the game that matches your challenge, connect it to your team, and start seeing behaviour change within the first week. Customisation options are available depending on your package.
Purpose-built for the two behaviour challenges that cost sales organisations the most: sales performance that has gone flat, and platforms and AI tools nobody uses.
Sales Game is a proven corporate game engine that drives product mix diversification, increases revenue across your sales network, and opens new client segments — using competition mechanics that sales teams actually want to participate in.
Sales and marketing leaders managing multiple branches, offices, or distribution channels who need to improve product mix, open new client segments, or reignite competitiveness in a sales network that has gone stale.
Teams are formed across your sales network. Products are assigned point values — higher for strategic items you want to push, lower for commodities. Teams compete over a defined period. Live leaderboards, automated scoring, and a managed rewards programme keep energy high throughout.
Subscription. Includes game rules configuration, platform setup, and results reporting. Pricing based on team size, game format, and duration. Contact us for a quote →
Your sales team defaults to the same products. Strategic items sit in the catalogue but never get sold. Offices are competing informally already — but there's no structure to it. You've tried training. You need a different lever.
When your organisation invests in a new platform, tool, or process — and nobody uses it — the Adoption Game fixes that. We convert the specific digital behaviours you need (logins, clicks, data entry, CRM updates) into game mechanics that make adoption the natural, motivated choice.
Digital transformation leaders, CIOs, COOs, and platform owners who have invested in new tools, systems, or processes and are watching adoption numbers stay stubbornly low despite training and mandates.
We map the exact digital behaviours your platform needs: logins, uploads, clicks, data entry, meetings. Each behaviour becomes a game action with points and speed. Teams compete. The platform gets used.
CRM, ERP, sales enablement, data platforms, HR tools, productivity suites. If a behaviour can be measured, it can become a game action. We design around your existing stack.
A platform was rolled out with a major investment. Adoption is stuck. Teams know how to use it — they just don't. Training and mandates haven't moved the needle. You need behaviour change, not another training session.
Four deployments. Three industries. Consistent results.
Sales reps were acting as order-takers, ignoring complex and configurable products — the most profitable part of the portfolio. This is a game we designed and ran inside a multinational industrial group. With VP buy-in and a Championship Season, we built a team-based game across 10 offices where complex products scored higher. Clear rules, strong rewards (international trips for the winning team) and real-time leaderboards changed what reps sold. In 6 months: +35% revenue on participating products, +8% gross margin.
This is where the Grand Prix Season came from. After the first game, the same organisation ran a second season — this time scoring speed of sale rather than product mix. Our co-founder designed it end to end: the racing format, the velocity scoring, the round structure. The Grand Prix Season we sell today is its direct descendant. Two facts here carry more weight than any number: the organisation chose to run a second season, and the design proved durable enough to become the product.
During COVID the company invested in a major sales enablement platform for online selling. The problem: reps weren't logging in. We designed an Adoption Game where each rep raced across 4 rounds. Platform behaviours became race speed: logins, clicks, downloads, meetings held in the platform and CRM contacts all counted. After three months, the team playing the game ended the quarter ranked first in platform adoption across the Americas — they were the only team playing.
The customer care centre was treated as a cost centre — agents handled inbound issues but never sold. The company wanted to monetise those touchpoints without compromising service quality. We ran a Continental Cup competition inside the team, scoring upsell and cross-sell actions taken during customer service calls. In 8 months the team generated €380,000 in entirely new business — revenue that did not exist before the game began.
We work with mid-size to large enterprises across Europe and Latin America. If your team is struggling with adoption, engagement, or performance — we'd like to hear about it.